The Company

The Ideal Living website is the internet home encompassing the brands and products of marketing entrepreneur Peter Spiegel. Ideal Living is a vertically integrated multi-channel marketer of consumer products specializing in DRTV, internet and retail sales. The Ideal Living management team has been successfully conducting business through DRTV and retail since 1993 and is responsible for worldwide sales of products in excess of $3 billion. Ideal Living is able to execute vertically integrated marketing campaigns with great efficiencies with experienced executives overseeing critical strategic touch points. With in-house departments for media buying, web, SEO, creative services, marketing, legal, accounting, project management, product development, product sourcing, quality control, order processing, customer service and retail we substantially reduce the needs for costly third party services.

Ideal Living never performs services as an agency, has no outside investors and is 100% owner operated. We pride ourselves on a flat management team with the most senior executives and partners personally involved in every project. As a result we are confident that we enhance revenues, reduce costs and maximize profits for every project that we get involved with. Ideal Living sells a combination of products invented "at home"; products licensed from inventors; and "distribution deals" where we finance and manage finished products with successful infomercials.

Ideal Living is unique in that we have significant expertise in (i) maximizing profits of traditional short life cycle DRTV products (we have executed dozens of traditional DRTV to retail campaigns), (ii) creating long term brand based retail businesses from an initial DRTV product and (iii) running long term continuity brands (see www.prosvent.com).